Consideration Set Refers to

question 336

Multiple Choice

consideration set refers to

• A) the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class.
• B) the group of generic brands that a consumer would reluctantly consider acceptable.
• C) the group of brands of which a consumer is aware.
• D) all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
• E) those product alternatives a consumer has considered but deemed unacceptable.

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Definitions:

Informed User

A person who is knowledgeable about information systems and information technology.

IT Components

Fundamental parts or elements that make up information technology systems, such as hardware, software, and networks.

IT Platform

An IT platform is a comprehensive set of hardware, software, and support infrastructure that enables development, delivery, and management of digital applications and services.

Data

Facts and statistics collected together for reference or analysis, often used as the basis for making decisions or informing strategies.