Acura Automobile Ad Is Headlined by a Quote from Henry

question 109

Multiple Choice

Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs.

• A) physiological
• B) personal
• C) safety
• D) social
• E) psychological

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Definitions:

Residual Income

The net income an investment or business venture generates above the minimum rate of return.

Minimum Required Rate

The lowest return rate that an investor or project manager would accept for an investment.

Residual Income

Income that remains after all costs and expenses, including minimum required return on investment, have been subtracted.

Operating Assets

Long-term assets used in the operations of a business, including property, plant, and equipment, that generate income.