Comparative Advertising,in Which One Brand Is Compared to Another,is Intended

question 190

Multiple Choice

Comparative advertising,in which one brand is compared to another,is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who use comparative advertising are trying to use __________ to make consumers believe that its product is better than a competitor's offering.

• A) cognitive dissonance
• B) selective retention
• C) selective comprehension
• D) stimulus generalization
• E) stimulus discrimination

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Definitions:

Child

A young human being below the age of puberty or below the legal age of majority.

Perspective-Taking Skills

The capacity to understand and consider a situation or concept from an alternative point of view.

Robert Selman

A psychologist known for his work in the development of social awareness and understanding in children, particularly regarding how friendships evolve with age.

Supermarket

A large retail market that sells food and other household goods and is characterized by wide aisles and self-service.