Which of the Following Statements About Brand Loyalty Is Most

question 341

Multiple Choice

Which of the following statements about brand loyalty is most accurate?

• A)Learning has little affect on brand loyalty because most habits are instinctual.
• B)Brand loyalty increases the perceived risk associated with impulse purchases.
• C)The incidence of brand loyalty is steadily rising in North America.
• D)Brand loyalty results from the positive reinforcement of previous actions.
• E)The best way to enhance brand loyalty is to brand all new products with the same brand name.

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Definitions:

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