Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 224

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) __________, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)changing the perceived importance of attributes
• D)refocusing a consumer's attention from one attribute to another
• E)denigrating the attributes of competitors' products

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Definitions:

Microbiome

The collection of all the microorganisms, such as bacteria, fungi, and viruses, living in and on the body, playing a crucial role in health and disease.

Microorganisms

Tiny living organisms, often microscopic, such as bacteria, viruses, fungi, and protozoa, that can have various impacts on other living beings and environments.

Fetal Alcohol Syndrome

A condition resulting from alcohol exposure during pregnancy, characterized by physical deformities, cognitive impairments, and behavioral issues in the offspring.

Binge Drinking

The consumption of an excessive amount of alcohol in a short period of time, typically on a single occasion, leading to acute intoxication.