Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 224

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) __________, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)changing the perceived importance of attributes
• D)refocusing a consumer's attention from one attribute to another
• E)denigrating the attributes of competitors' products

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Definitions:

Report Bias

A tendency to present information in a way that selectively overlooks, underrepresents, or exaggerates certain viewpoints or data.

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The process of discontinuing tobacco smoking, which often involves overcoming addiction to nicotine.

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Procedures or applications designed to alleviate or cure a disease or disorder.

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People with whom one has a bond of mutual affection, typically one exclusive of sexual or family relations.