Which of the Following Statements About Psychographics Is Most Accurate

question 391

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A)Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon.
• B)Although helpful in segmenting markets,psychographics is limited in its ability to target consumers.
• C)Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles.
• D)Psychographics combines psychology,lifestyle,and demographics to uncover consumer motivations for buying and using offerings.
• E)Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones.

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Definitions:

Divergent Thinking

Form of thinking that searches for multiple solutions to a problem (how many ways can a pen be used?); contrasts with convergent thinking.

Traditional Intelligence Tests

Standardized assessments designed to measure a person's intellectual abilities in various areas, such as logical reasoning, problem-solving, and verbal comprehension.

Divergent Thinking

A thought process or method used to generate creative ideas by exploring many possible solutions, often leading to novel or unconventional outcomes.

Multiple Solutions

A scenario or problem that can be resolved or addressed in more than one effective way.