VALS Framework Segments Consumers Based on

question 42

Multiple Choice

VALS framework segments consumers based on

• A) their primary motivation for buying certain products and services and levels of resources.
• B) their demographics.
• C) their product usage.
• D) where they live.
• E) their media usage.

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Definitions:

Neurohormones

Hormones produced by neuroendocrine cells; transported down axons and released into interstitial fluid; common in invertebrates; in vertebrates, the hypothalamus produces neurohormones.

Interstitial Fluid

A fluid that fills the spaces between cells in tissues, providing nutrients and removing waste from cells.

Hypothalamus

A region of the brain responsible for hormone production and regulation of body temperature, hunger, moods, and sleep.

Pituitary Gland

A pea-sized gland located at the base of the brain; it releases hormones that regulate growth, metabolism, and the function of other glands.