The VALS Framework,those Consumers Who Are Practical and Deliberate Information-Seekers,and

question 177

Multiple Choice

the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness,are called

• A) Experiencers.
• B) Achievers.
• C) Believers.
• D) Thinkers.
• E) Innovators.

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Definitions:

Basic Psychological Needs

Fundamental requirements for psychological well-being and growth, such as autonomy, competence, and relatedness.

Autonomous Motivation

A type of motivation that comes from within an individual, driving them to engage in behavior out of personal interest or satisfaction.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, regarded as a drive or need present in everyone.

Motivated by Needs

The drive or inclination to act or behave in a certain way based on the desire to fulfill basic requirements for survival, security, belonging, esteem, and self-actualization.