The VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

question 164

Multiple Choice

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

• A) Strivers
• B) Experiencers
• C) Believers
• D) Makers
• E) Survivors