Which of the Following Statements About Groupon Is Most Accurate

question 78

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A) In the alternative evaluation stage of the consumer purchase decision process for Groupon, many Groupon customers focus on place or distribution as the most important evaluative criterion.
• B) In the problem recognition stage of the consumer purchase decision process for Groupon, a need may be triggered by a Groupon "deal of the day" e-mail to present potential customers with an opportunity to do (buy) something they may not ordinarily do.
• C) The typical Groupon user is a 35- to 44-year old male with an average income of about $25,000 who is looking for a great deal.
• D) The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E) Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because many of them do not have tablet devices.

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Definitions:

Percentage Of Sales Method

An accounting technique used to forecast the future financial positions based on a set percentage of sales.

External Funds

Capital that comes from outside of a company, including debt financing and equity financing from external investors.

Sales Increase

The rise in the volume or value of sales of goods or services over a specified period compared to a previous period.

Sustainable Growth Rate

The maximum rate at which a company can grow its revenues and earnings without borrowing new funds or seeking additional investment.