Coke-Pepsi Photo -Consider the Coke-Pepsi Photo Above.Thirty Three Percent of Pepsi's Marketing

question 127

Multiple Choice

Coke-Pepsi Photo
-Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

• A) thought they might go to work for Coke one day and didn't want to spoil their employment chances.
• B) would prefer competing ethically so they could sleep at night.
• C) were afraid the media would find out.
• D) knew they would get fired.
• E) didn't want to disappoint their children.

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Definitions:

Non-Union Workers

Employees who are not members of a labor union and typically do not receive the collective bargaining benefits that unionized workers do.

Wage Discrimination

The practice of paying different wages to employees for the same type of work based on race, gender, age, or other irrelevant factors.

Private-Sector Differential

The differences in wages, working conditions, and employment benefits between jobs in the private sector versus those in the public sector.

Globalization

The process of increased interconnectedness and interdependence among countries, mainly through trade, investment, and cultural exchange.