Corporate Culture Refers to

question 139

Multiple Choice

Corporate culture refers to

• A) a formalized method for controlling the marketing environment.
• B) the set of accepted standards and practices within a given industry.
• C) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
• D) a set of values, ideas, and attitudes that is learned and shared among the members of an organization.
• E) the formal statement of ethical principles and rules of conduct adopted by an organization.

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Definitions:

Operating Assets

Assets that are used in the day-to-day operations of a business to generate income, including both current and long-term assets.

Net Operating Income

A financial metric that calculates a company's profitability by subtracting operating expenses from its total revenue, excluding taxes and interest.

Residual Income

The amount of income that an individual has after all personal debts and expenses have been paid.

Hum Division

A fictitious or specific name for a division within a company, which may focus on a particular area of business or product line.