Burroughs Wellcome Is the Developer and Maker of AZT,which Is

question 110

Multiple Choice

Burroughs Wellcome is the developer and maker of AZT,which is a drug to treat persons afflicted with AIDS.The firm charges each patient $6,500 annually-more than many AIDS patients can afford.This is an example of the manufacturer adhering to its

• A)utopian responsibility.
• B)moral idealism.
• C)social responsibility.
• D)cause marketing strategy.
• E)profit responsibility.

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Definitions:

Heuristics

Mental shortcuts or rules of thumb that facilitate fast and efficient decision-making, although not always leading to the perfect solution.

Elimination By Aspects

A decision-making approach in which alternatives are evaluated against criteria that have been ranked according to importance.

Additive Strategy

A problem-solving technique that involves systematically adding all possible elements together to find a solution.

Representativeness Heuristic

A cognitive shortcut that involves judging the probability of an event by how much it resembles what we consider to be a typical example of that event.