MasterCard International Links Usage of Its Card with Fund-Raising for Institutions

question 114

Essay

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?

---

Definitions:

Accounting-based Incentive Plans

Compensation plans that reward employees based on meeting certain accounting metrics, such as earnings per share or return on assets.

Long-term Business Focus

A strategic approach that prioritizes sustainable growth, investments, and operational decisions that benefit a company in the long run rather than focusing on short-term gains.

Unwanted Attention

Undesirable focus or notice from others, often causing discomfort or distress.

Accounting Methods

Accounting methods refer to the rules a company follows in reporting revenues and expenses in its financial statements. The two main types of accounting methods are accrual basis and cash basis.