Process of Continually Acquiring Information on Events Occurring Outside the Organization

question 182

Multiple Choice

process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

• A) significant trend analysis.
• B) organizational scanning.
• C) environmental scanning.
• D) a SWOT analysis.
• E) marketing intelligence.

---

Definitions:

Equity

The value of an ownership interest in a company, calculated as company assets minus its liabilities and representing the net assets owned by shareholders.

Acquisition Date

The exact date on which control of a business is obtained by the acquirer, upon which the acquirer applies acquisition accounting.

Non-controlling Interest

The portion of equity interest in a subsidiary not attributable to the parent company.

Retained Earnings

The portion of net profits not paid out as dividends but retained by the company to be reinvested in its core business or to pay debt.