Bank International Ltd

question 246

Multiple Choice

Bank International Ltd.(Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was responsive to

• A) psychographic differences.
• B) population shifts.
• C) racial and ethical diversity.
• D) a value consciousness.
• E) macroeconomics.

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Definitions:

Canadian Shield

A vast area of mostly crystalline rocks exposed in the eastern half of Canada and the Great Lakes region of the United States.

Precambrian

The era in Earth's history before the Cambrian Period, representing the time from the planet's formation to 541 million years ago.

Tectonic Terranes

Distinct portions of the Earth's crust, often with a unique geological history, that have been attached to a tectonic plate through the process of accretion.

Accretion

The process of gradual growth or increase, particularly through the accumulation of additional layers or matter, especially in a cosmic or geological context.