Environmental Scanning Refers to

question 142

Multiple Choice

Environmental scanning refers to

• A) assessing any possible negative impact a firm's activities might have on the local ecology.
• B) continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
• C) setting up a regular schedule to assess the performance of different divisions within a firm.
• D) initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
• E) requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.

---

Definitions:

First Amendment Rights

The rights guaranteed by the First Amendment to the U.S. Constitution, including freedom of speech, press, religion, assembly, and petition.

Separation Of Church And State

The principle that government must maintain an institutional distance from religious institutions and doctrines to ensure freedom of religion.

Real Book

A collection of lead sheets or musical notations primarily for jazz standards, used as a reference by musicians.

Culturally Sensitive Caring

Teachers placed in an ethical, emotional, and academic partnership with ethnically diverse students who are anchored in honor, integrity, resource sharing, and deep belief in the possibility of growth.