Environmental Scanning Refers to

question 142

Multiple Choice

Environmental scanning refers to

• A) assessing any possible negative impact a firm's activities might have on the local ecology.
• B) continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
• C) setting up a regular schedule to assess the performance of different divisions within a firm.
• D) initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
• E) requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.

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Definitions:

Issuing Stock

The process by which a company distributes shares to investors in order to raise capital for business expansion or other financial needs.

Investment Projects

Initiatives undertaken by individuals, firms, or governments involving the allocation of resources with the expectation of future returns.

Interest Rate

The fraction of a total sum charged for borrowing it, often shown as a rate per year.

Expected Rate of Profit

Expected profits divided by money invested.