Process of Continually Acquiring Information on Events Occurring Outside the Organization

question 182

Multiple Choice

process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

• A) significant trend analysis.
• B) organizational scanning.
• C) environmental scanning.
• D) a SWOT analysis.
• E) marketing intelligence.

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Definitions:

Local Community Radio Act

U.S. legislation that expanded the licensing of low-power FM radio stations to enhance local media outlets and diversify radio broadcasting content.

Law

A system of rules that are created and enforced through social or governmental institutions to regulate behavior, ensuring order and justice within a society.

Creative Commons

A nonprofit organization that provides free licenses for creators to use when making their work available to the public, facilitating legal sharing and use.

Nonprofit Organization

An organization dedicated to furthering a particular social cause or advocating for a shared point of view, operating without the goal of profit.