Which of the Following Statements Regarding Environmental Scanning Is the Most

question 107

Multiple Choice

Which of the following statements regarding environmental scanning is the most accurate?

• A)Environmental scanning changes the marketing environment.
• B)Environmental scanning identifies and interprets potential trends.
• C)Environmental scanning should be done at least every five years.
• D)Environmental scanning focuses primarily on ecological factors.
• E)There is too much information generated from environmental scanning to make it viable for small firms.

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Definitions:

Compounded Annually

Interest on an investment or loan that is calculated once a year and added to the principal amount, allowing the investment to grow at an increasing rate.

Discounting

The process of determining the present value of a payment or a stream of payments to be received in the future, by applying a discount rate.

Compound Annual

An interest rate calculation method that accounts for the effect of compounding over a one-year period.

Salary Growth

The increase in wages or salary over time, often due to inflation, promotion, or successful performance.