Which of the Following Marketing Activities Targets Baby Boomers

question 279

Multiple Choice

Which of the following marketing activities targets baby boomers?

• A) Some educational institutions have developed degree programs that emphasize sustainable practices.
• B) Some hoteliers have remodeled their rooms to make them more casual and "tech-friendly."
• C) Some consumer packaged goods firms have reformulated their products to address concerns about salt, sugar, and saturated fat.
• D) Some travel agencies have developed distinctive, memorable, and personal vacations (cruises, sightseeing trips, etc.)
• E) Some greeting card firms have created birthday cards with sentiments designed for stepparents and stepchildren.

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Definitions:

Conscious Awareness

The state of being awake and aware of one's surroundings, thoughts, and feelings.

Subliminal Messages

Messages or signals that are below the threshold of conscious awareness but are believed to influence thoughts, feelings, or actions.

Placebo

A placebo is an inert substance or treatment which has no therapeutic effect, often used as a control in testing new medications.

Recall

The cognitive process of retrieving information from memory without the aid of cues, often assessed in tests of memory and cognition.