Generation Y Is Sometimes Referred to as

question 41

Multiple Choice

Generation Y is sometimes referred to as

• A) echo-boomers.
• B) baby boomers.
• C) baby busters.
• D) millennials.
• E) Generation Zers.

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Definitions:

Multi-attribute Attitude Models

Psychological models that describe how consumers evaluate products and services based on perceived attributes and how these evaluations influence their purchasing decisions.

Importance Weights

Quantitative values assigned to different factors or criteria to reflect their relative significance in an evaluation or decision-making process.

Attributes

Characteristics or features of a product or service that are considered when evaluating or making a choice.

Descriptive Norm

A perception of what is commonly done in specific situations, which influences individuals' behavior in social contexts.