Marketers Have Developed Generational Marketing Programs Because

question 211

Multiple Choice

Marketers have developed generational marketing programs because

• A)grandparents are moving into their children's' homes as a result of the recent economic downturn,so it is easier for marketers to reach them.
• B)it is better to find one market niche and stay with it rather than to cross-generational lines.
• C)it doesn't really matter when people are born;what really matters is what they buy.
• D)members of each generation are distinctive in their attitudes and consumer behavior.
• E)even though people are labeled as being part of a generational cohort,it doesn't mean that they will have different buyer attitudes and behaviors as other cohorts.

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Definitions:

Periosteum

A dense layer of vascular connective tissue enveloping the bones except at the surfaces of the joints.

Bone Growth

A physiological process resulting in the increase in size of bones through the activity of osteoblasts, driven by genetic and environmental factors.

Lacuna

A small space, gap, or cavity, often found in bone and cartilage, where cells such as chondrocytes reside.

Canaliculus

A small, channel-like structure in various parts of the body, such as in bones where it allows for the passage of nutrients and waste between blood vessels and osteocytes.