Marketing Metric Refers to

question 318

Multiple Choice

marketing metric refers to

• A) a measure of the quantitative value or trend of a marketing activity or result.
• B) a form of linear trend analysis used to project future profits based on existing marketing plans.
• C) one of a series of mathematical formulas used to calculate potential profits based upon different environmental forces.
• D) information about an organization's core values and code of ethics so marketers can quickly (1) spot deviations and (2) take corrective actions.
• E) the value of a product in terms of market share or growth rate relative to its competitors.

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Definitions:

Absorption Costing

An accounting approach that includes all manufacturing costs (both variable and fixed) in the cost of a product, used for external reporting.

Plantwide Overhead Rate

A single overhead rate calculated by dividing total factory overhead by the total amount of the allocation base used across the entire plant.

Direct Labor

Labor costs associated with employees who are directly involved in the production of goods or the provision of services.

Predetermined Overhead Rate

A rate used to assign overhead costs to products or services, calculated by dividing estimated overhead by an allocation base such as labor hours.