Boston Consulting Group (BCG)uses __________ to Quantify Performance Measures and Growth

question 157

Multiple Choice

Boston Consulting Group (BCG) uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.

• A) target marketing
• B) business portfolio analysis
• C) synergy analysis
• D) market-product grids
• E) diversification analysis

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Definitions:

Sensor Division

A specialized unit within a company focused on the development, production, and sale of sensor technology.

Safety Products Division

A specialized division within a company focused on the development, manufacture, and distribution of safety-related products.

Order Fulfillment Department

refers to the division within a company responsible for processing customer orders, from receipt to delivery.

Variable Costs

Expenditures that change in direct response to production volumes, such as direct labor and raw materials.