Boston Consulting Group (BCG)business Portfolio Analysis Requires an Organization to Locate

question 261

Multiple Choice

Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The vertical axis of this matrix indicates

• A) the annual rate of growth of the firm's largest competitor.
• B) the relative dollar ($) market share of the largest competitor.
• C) the annual rate of growth of the SBU's industry.
• D) the relative unit (#) market share of the largest competitor.
• E) the annual rate of growth of the firm itself.

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