BCG Has Given Specific Names and Descriptions to the Four

question 10

Multiple Choice

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Pleasure Principle

A psychoanalytic concept where human behavior is driven by the desire to seek pleasure and avoid pain.

Psychoanalytic Theory

A theory of psychology and human behavior which posits that unconscious motives and conflicts shape personality and mental disorders.

Collective Unconscious

According to Jung, a storehouse of latent memory traces inherited from people’s ancestral past that is shared with the entire human race.

Defense Mechanism

Psychological strategies used unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.