2007,Kodak Introduced a Line of Digital Picture Frames That Allowed

question 193

Multiple Choice

2007,Kodak introduced a line of digital picture frames that allowed consumers to upload,store,and view digital images.In 2009,Kodak expanded its line with more than 11 items ranging in price from $60 to $180.By 2013,sales could approach 50 million units for market leader Kodak.According to the BCG growth-share matrix,this SBU is a __________.

• A) dog
• B) star
• C) cash cow
• D) question mark
• E) hedgehog

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Definitions:

Conditioned Stimulus

A stimulus that initially has no inherent significance but acquires the ability to evoke a response after being associated with an unconditioned stimulus.

Stimulus Discrimination

The ability to distinguish between one particular stimulus and similar stimuli, not responding the same way to variations of the original stimulus.

Conditioned Stimulus

A neutral stimulus that, once it becomes linked with an unconditioned stimulus, ultimately leads to eliciting a conditioned response.

Unconditioned Stimulus

A stimulus that innately prompts a reaction without the necessity for prior conditioning.