Two Major Aspects of the Evaluation Phase of the Strategic

question 3

Multiple Choice

two major aspects of the evaluation phase of the strategic marketing process are

• A) segmenting the market and selecting target markets.
• B) establishing a business mission and designing measurable goals and objectives.
• C) designing the marketing mix and setting the budget.
• D) comparing the results of the marketing program with the goals in the written plans to identify deviations and to act on them.
• E) executing the marketing plan and designing the marketing organization.

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Definitions:

Stages

Sequential phases that represent steps in a process of development or a series of events.

Visual Interest

An aspect of visual design that evokes a sense of curiosity or engagement in viewers, often through contrast, color, pattern, or composition.

Newborns

Infants from birth to one month old, in the earliest stage of life outside the womb.

Facelike Image

An arrangement or pattern recognized by the human brain as resembling the features of a human face.