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marketing plan for IBM's "Smarter Planet" strategy included all of the following marketing tactics EXCEPT:
Herfindahl Index
A measure used to calculate the concentration of market power within an industry by summing the squares of the market shares held by each competitor.
Market Power
The ability of a firm or group of firms to influence or control the terms and conditions of the market to their advantage, often through controlling supply, manipulating prices, or creating barriers to entry.
Technologically Progressive
A characteristic of firms or economies that consistently adopt and implement new technologies, leading to growth and development.
Herfindahl Index
A measure of market concentration, calculated by summing the squares of the market shares of all participants in the market.
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