Small Bookstores,and Even Large Ones Like Borders and Bookstar,have Closed

question 222

Multiple Choice

small bookstores,and even large ones like Borders and Bookstar,have closed.Subscribers to newspapers and magazines have cancelled their print subscriptions.This trend has caused retailer Barnes & Noble to offer the Nook,a digital e-reader for $99 and newspaper publishers such as the StarTribune to offer online content for $1.99 per week because of the success of Apple's iPad and Amazon's Kindle,which display digital content in a very user-friendly experience.Barnes & Noble and the StarTribune MOST LIKELY had to change their __________,which was(were) triggered by the technological and social changes that occurred in their marketing environments.

• A) organizational culture
• B) marketing tactics
• C) business model
• D) strategic marketing process
• E) goals/objectives

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Definitions:

Expected Profits

The anticipated earnings from an investment or business venture, taking into account factors like revenue, costs, and risk.

Interest Rate

The amount charged, expressed as a percentage of principal, by a lender to a borrower for the use of assets. It is calculated on an annual basis, known as the annual percentage rate (APR).

Management by Exception

A management strategy where supervisors intervene only when their subordinates' performance deviates significantly from standards, allowing managers to focus on more critical issues.

Priority Attention

The action of focusing efforts and resources on tasks or issues deemed most important or urgent at a given time.