Terms "Goal" and "Objective" Are Often Used Interchangeably

question 278

Multiple Choice

terms "goal" and "objective" are often used interchangeably.However,in both cases,which of the following statements would be most accurate?

• A) Goals convert an organization's mission and business into long- and short-term performance targets.
• B) Goals and objectives are actually the detailed day-to-day activities necessary to implement a marketing program.
• C) A company's goals and objectives are often laudable (worthy) in intent, but unrealistic in practice because they are never accomplished during the specified time period.
• D) Goal-setting only applies to business firms; nonprofit organizations typically do not set goals because they don't earn a profit.
• E) The terms goal and objective are NOT used interchangeably. Goals are philosophical while objectives are performance-based.

---

Definitions:

Equity

The principle of fairness or justice in the distribution of resources, rewards, and treatment among individuals or groups.

Cognitive Dissonance

A psychological state where an individual experiences discomfort due to holding conflicting beliefs, attitudes, or behaviors, prompting a change to reduce the dissonance.

Job Descriptive Index

A psychometrically validated survey instrument that measures job satisfaction in five facets: pay, promotion, coworkers, supervision, and the work itself.

Job Satisfaction

The level of contentment employees feel about their jobs, including aspects like work environment, pay, and job duties.