Boston Consulting Group (BCG)uses Business Portfolio Analysis to Quantify Performance

question 227

Multiple Choice

Boston Consulting Group (BCG) uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs)

• A) as if each were a separate investment.
• B) to establish their worth to society at large.
• C) to determine which would be suited for a SWOT analysis.
• D) to determine which units are candidates for diversification analysis.
• E) to determine which units can be divided into smaller, tactical business units (TBUs).

Distinguish between various marketing orientations (market orientation, societal marketing orientation, product orientation, etc.) and their implications for business strategy.

Understand the role of social responsibility and the societal marketing concept in addressing the needs of society while achieving business goals.

Grasp the definition, types, and importance of products (goods, services, ideas) and how they satisfy consumer needs.

Realize the impact of marketing across all types of organizations, including non-profit and government agencies, and the importance of marketing ideas and services, in addition to physical goods.

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Definitions:

Forelimbs

The front limbs of an organism, which in humans are the arms, including the hands, wrists, forearms, and elbows.

Mammals

The class of vertebrates characterized by hair, mammary glands, a diaphragm, and differentiation of teeth.

DNA Sequences

The order of nucleotides in a DNA molecule, determining genetic information and characteristics of living organisms.

Gorilla

A large, primarily herbivorous ape native to the forests of central Sub-Saharan Africa and one of the closest living relatives to humans.