Purpose of Business Portfolio Analysis Is to

question 199

Multiple Choice

purpose of business portfolio analysis is to

• A) add or delete product line and brand extensions.
• B) search for growth opportunities from among current and new markets as well as current and new products.
• C) alter a product's characteristic, such as its quality, performance, or appearance, to increase the product's value to customers and increase sales.
• D) determine the appeal of each SBU or offering and then determine the amount of cash each should receive.
• E) seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Detailed Revenue Targets

Specific, granular goals set for the income that a company aims to generate within a certain period.

Operational Planning

The process of planning short-term actions and strategies to achieve company goals and objectives.

Profit Objectives

Financial goals set by a business aiming to achieve a specific amount of profit over a certain period of time.

Short-Term

Relating to financial instruments or borrowing with a maturity of one year or less, or to activities or planning over a similar timeframe.