Of the Strengths Inherent in the Use of the BCG

question 16

Multiple Choice

of the strengths inherent in the use of the BCG business portfolio analysis is that it

• A) is based solely on company perception rather than actual data.
• B) considers all factors that might impact an SBU's value to an organization.
• C) acts as a strong motivational tool for employees in SBUs that have been labeled "dogs" or "question marks."
• D) forces a firm to place each of its SBUs in the growth-share matrix, which in turn suggests which SBUs will be cash producers and cash users in the future.
• E) identifies specific marketing strategies and marketing tactics on how to solve SBU shortcomings.

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Definitions:

Enucleation

The surgical removal of an organ or tumor, often used to refer to the removal of the eyeball without damaging surrounding tissues.

Rupture

The tearing apart or bursting of a structure or organ.

Amblyopia

A vision development disorder where an eye fails to achieve normal visual acuity, often referred to as "lazy eye."

Dullness

A lack of sharpness or liveliness; bluntness in sensation, sound, or pain, often associated with medical examinations.