Marketing Strategy to Sell Current Products to New Markets Is

question 268

Multiple Choice

marketing strategy to sell current products to new markets is referred to as __________.

• A) market penetration
• B) market infiltration
• C) market development
• D) product development
• E) diversification

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Definitions:

Hofstede's Dimensions

A framework for understanding cultural differences across societies, defined by six dimensions including power distance, individualism versus collectivism, and uncertainty avoidance.

Collectivist

A collectivist is someone who prioritizes the goals and values of the group over individual desires, often found in societies that emphasize community and collaboration.

Major Promotion

An advancement in one's career that significantly increases responsibility, rank, and often compensation, marking a substantial progression within an organization.

Uncertainty Avoidance

A cultural dimension that describes the extent to which a society feels uncomfortable with uncertainty and ambiguity.