Market Development Refers to the Marketing Strategy of

question 118

Multiple Choice

Market development refers to the marketing strategy of

• A) increasing sales of current products in current markets.
• B) selling new products to new markets.
• C) selling new products to current markets.
• D) selling the same brands in both current and new markets.
• E) selling current products to new markets.

Grasp the significance of automatic judgements and implicit measures in attitudes.

Learn about the historical development and definitions of attitudes in social psychology.

Understand the relationship between attitudes and behavior in predicting actions.

Learn how the theory of planned behavior extends the understanding of attitude-behavior relationships.

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Definitions:

Online Communities

Virtual spaces where individuals gather to share information, interact, and form relationships around common interests.

Social Networking Sites

Websites that provide a virtual community for people to socialize about a particular subject or any topic in general.

Channel Conflict

Conflict between two or more members of a supply chain, such as a manufacturer, wholesaler, or retailer.

Extranets

Private networks that use internet technology to securely share part of a business's information or operations with suppliers, vendors, partners, customers, or other businesses.