Taking Stock of Where the Firm or Product Has Been

question 299

Multiple Choice

Taking stock of where the firm or product has been recently,where it is now,and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it is referred to as

• A)tactical planning.
• B)market planning.
• C)goal setting.
• D)environmental scanning.
• E)situation analysis.

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Definitions:

Analytical Report

A document that provides detailed analysis on a specific topic, often used to support decision-making by presenting facts and analysis.

Conclusions and Recommendations

The final section of a document or presentation that summarizes the findings and suggests actions or solutions based on those findings.

Recommendations

Suggestions or proposals as to the best course of action, often based on some form of analysis or assessment.

Given Situation

A specific set of circumstances or context in which something occurs or is considered.