Is the Marketing Term for Aggregating Prospective Buyers into Groups

question 123

Multiple Choice

is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?

• A) market aggregation
• B) product segmentation
• C) customer grouping
• D) market segmentation
• E) mass marketing

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Definitions:

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The range of coverage, influence, or action; the extent of what is considered or dealt with.

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