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Green Idol, a non-government organization that focuses on the environment, needs to develop a software which will help interface and communicate efficiently with supporters around the world. Which of the following requirements should Green Idol concentrate on if it wants to handle growing amounts of responses from activists and quick communication exchanges between volunteers and new media campaigners?
Mere Exposure Effect
A mental effect in which individuals grow fond of things simply due to their familiarity.
Social Identity Theory
A psychological theory that examines the influence of group membership on people's self-concept and behavior with others.
Social Exchange Theory
A theoretical perspective that views social relationships as involving an exchange of goods, services, or both, seeking to minimize costs and maximize benefits.
Investment Model
A theory in interpersonal relationships that examines how commitment, satisfaction, alternative quality, and investments predict relationship stability and quality.
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