Companies Subscribe to Being "Green" Because They Feel That Consumers

question 137

Multiple Choice

companies subscribe to being "green" because they feel that consumers value this.Yet,in many of these same firms,office computers are left on 24 hours a day and office paper is not recycled.This example indicates it is not always easy for firms to act in accordance with the

• A) marketing concept.
• B) customer relationship management concept.
• C) consumerism.
• D) social entrepreneurship.
• E) cause marketing.

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Definitions:

Present Value

The modern equivalent value of a future monetary sum or cash flow sequence, with an established return rate.

Interest Rate

The percentage charged on a loan or paid on deposited funds, representing the cost of borrowing or the gain on savings.

Future Value

The value of a current asset at a specified date in the future based on an assumed rate of growth.

Present Value

The current valuation of a future financial sum or stream of payments, factoring in a set rate of return.