Companies Subscribe to Being "Green" Because They Feel That Consumers

question 137

Multiple Choice

companies subscribe to being "green" because they feel that consumers value this.Yet,in many of these same firms,office computers are left on 24 hours a day and office paper is not recycled.This example indicates it is not always easy for firms to act in accordance with the

• A) marketing concept.
• B) customer relationship management concept.
• C) consumerism.
• D) social entrepreneurship.
• E) cause marketing.

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Definitions:

Passive Transport

The movement of substances across a cell membrane without the need for energy input, typically along the concentration gradient.

Plasma Membrane

The lipid bilayer membrane surrounding cytoplasm of a cell, regulating the passage of substances in and out of the cell.

Water-soluble Ions

Ions that dissolve in water, important in biological processes and the functioning of cells.

Lipid-soluble Molecules

Molecules that can dissolve in fats and oils, which allows them to easily pass through cell membranes that are made of lipids.