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television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst.The refrigerator offers the youngsters many alternatives-soft drinks,fruit drinks,sport drinks,and bottles of Sunny Delight drink.The ad,which shows the teens happily selecting Sunny Delight over all the other beverages,appeals to the consumers' __________ for liquid refreshment to quench their thirst and attempts to shape their __________ for the advertised product.
Job Design
The process of organizing tasks, duties, and responsibilities into a productive unit of work to enhance job satisfaction and performance.
Knowledge Characteristics
Knowledge Characteristics refer to the attributes or aspects that distinguish information or insights, such as relevance, accuracy, and applicability.
Task Variety
The degree to which a job involves different activities requiring various skills and talents, contributing to job satisfaction.
Social Characteristics
Traits that describe individuals or groups based on their social behaviors, interactions, and roles within a community or society.
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