Five Major Environmental Forces in a Marketing Decision Are

question 152

Multiple Choice

five major environmental forces in a marketing decision are

• A) climate change, natural resources, pollution, natural disasters, and global conflict (war).
• B) social, technological, economic, competitive, and regulatory.
• C) corporate ownership, internal management, supplier relations, manufacturing capabilities, and consumer demand.
• D) product, price, promotion, place, and people.
• E) ethics, sustainability, cultural awareness, diversity, and values.

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Definitions:

Retribution Bias

The tendency to seek revenge or punishment disproportionate to the offense, often influenced by emotional reactions rather than rational thought.

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety or unacceptable thoughts and feelings.

Aggressive Individuals

Refers to persons who exhibit behavior that is forceful, assertive, or intended to dominate.

Derogation of Target Bias

A cognitive bias in which individuals devalue a target or outcome once it becomes unattainable, often to reduce cognitive dissonance.