Which of the Following Statements About Relationship Marketing Is Most

question 71

Multiple Choice

Which of the following statements about relationship marketing is most accurate?

• A) Relationship marketing has a short-term focus: increasing profits for the firm.
• B) Relationship marketing begins before and ends after the sale.
• C) Relationship marketing is more effective when there is a personal, ongoing relationship between an organization's employees and its customers in the selling and buying organizations.
• D) Very few companies today are engaged in relationship marketing.
• E) The Internet has allowed marketers to establish personal, "tender-loving care" relationships with customers.

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Definitions:

Internal Motivator

Intrinsic factors within an individual that drive them to act or accomplish tasks, such as personal satisfaction or the joy of doing something.

Being Proud

The feeling of satisfaction and pleasure derived from one's accomplishments, qualities, or possessions.

Growth And Development

The process through which a company increases its size, value, and capacities, or an individual improves skills and knowledge.

Resources

Assets, materials, and other items or capabilities that can be utilized to achieve goals or perform tasks.