Marketing Concept Refers to

question 249

Multiple Choice

marketing concept refers to

• A) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.
• B) the belief that an organization should focus its efforts on (1) continuously collecting information about customers' needs, (2) sharing this information across departments, and (3) using it to create customer value.
• C) the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
• D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• E) the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.

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Definitions:

Addition Polymer

A polymer formed by the successive addition of monomer molecules with unsaturated bonds, leading to a long chain molecule.

Condensation Polymer

A polymer formed by the reaction where two molecules combine with the simultaneous elimination of a small molecule, such as water.

Hydrolyzed

The chemical process in which a molecule is split into two parts through the addition of water, breaking chemical bonds in the molecule.

Acidic Conditions

An environment or a set of circumstances where the pH is less than 7, promoting reactions typical of acids.