Market Orientation Refers to

question 85

Multiple Choice

market orientation refers to

• A) the orientation of an organization that focuses its efforts on: (1) continuously collecting information about the environment; (2) keeping abreast of the actions of its competitors; and (3) using this information to create customer value.
• B) the orientation of an organization that focuses its efforts on: (1) continuously collecting information about customers' needs; (2) sharing this information across departments; and (3) using it to create customer value.
• C) the belief that the buying environment for any given industry is volatile and therefore all marketing decisions should be short-term and easily adaptable to change.
• D) the belief that the buying environment for any given industry is relatively stable and therefore all marketing decisions should be long-term for fear of losing focus.
• E) the point of view that holds that there is always someone who needs or can benefit from your product, and if one segment fails, there is an even better one somewhere in the "market."

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Definitions:

Slavery in Brazil

The historical period during which African slaves were forcibly brought to Brazil, playing a crucial role in the country's economic development, particularly in the sugar and coffee plantations, until its abolition in 1888.

Gold Mines

Sites or locations where gold mining occurs, involving the extraction of gold from the earth.

Palmares Rebellion

A resistance movement led by escaped slaves that formed the Quilombo dos Palmares, a free community in Brazil during the 17th century.

Alagoas

A state in the northeastern region of Brazil, known for its beautiful beaches, colonial architecture, and sugar cane agriculture.