An Individual Organization Directs Its Marketing Activities and Allocates Its

question 61

Multiple Choice

an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as __________.

• A) microeconomics marketing
• B) cultural marketing
• C) micromarketing
• D) macromarketing
• E) megamarketing

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Definitions:

Departmental Predetermined Overhead Rates

Rates used to allocate overhead costs to products, calculated in advance for each department based on estimated overheads and activity levels.

Machine-Hours

An index of manufacturing productivity determined by the total hours of machine operation.

Machine-Hours

A measure of production time, indicating how many hours machines are used in the manufacturing process.

Direct Labor-Hours

The total time workers spend producing a product or service, directly associated with the specific work on the product.