Which of the Following Statements About 3M's Market Research Prior

question 166

Multiple Choice

Which of the following statements about 3M's market research prior to introducing the Post-it^® Flag Highlighter is most accurate?

• A) David Windorski worked with clay and wood models to see how much additional weight students would be willing to carry in their backpacks.
• B) David Windorski asked students to dump the contents of their backpacks to make sure no clay prototype was being stolen.
• C) David Windorski used focus groups, observed students' studying behavior, and even gave out trial Post-it^® Flag Highlighters to a sample of students to try for a month.
• D) David Windorski hired students to act as "brand evangelists" to handout promotional samples of Post-it^® Flag Highlighters to other students at their respective universities and colleges during "move-in day."
• E) David Windorski hired students as "mystery shoppers" to see what office supplies students bought at their college bookstores during the week before as well as the first week of classes.

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Definitions:

Semi-Annually

A term indicating something that happens twice a year or every six months.

Straight Bond Value

The value of a bond that does not have any embedded options, calculated by considering its coupons and principal repayment, discounting back at an appropriate yield rate.

Black-Scholes Formula

A mathematical model used to estimate the price of European-style options, considering factors like the asset's price, time, volatility, and risk-free rate.

Straight Bond Value

The value of a bond that does not have any embedded options such as convertibility or callability, calculated based on its coupon payments and maturity value.