Which of the Following Strategies Is Devised to Raise Switching

question 78

Multiple Choice

Which of the following strategies is devised to raise switching costs?

• A) A major supermarket issues loyalty cards to its customers.
• B) A vendor offers short-term incentives to retailers for stocking a product.
• C) An automotive company conducts a trade contest.
• D) A company offers commission to its employees for pushing the company's products.

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Definitions:

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to increased interconnectedness and interdependence of the world's markets and businesses.

Transnational Interdependence

The mutual dependency between countries, especially in areas of trade, investment, and business operations across borders.

Multinational Economy

A global economic system characterized by the interaction and integration of national economies through trade, investment, and technology exchange.

Hofstede's Research

A study of how values in the workplace are influenced by culture, which identified six dimensions of national culture affecting organizational behavior.