The IPad Challenges Even the Low-Cost Providers in the Market

question 9

Multiple Choice

The iPad challenges even the low-cost providers in the market due to its attractive features. Which of the following strategies is being used by Apple?

• A) focused strategy
• B) market leadership
• C) cost leadership strategy
• D) product differentiation

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Definitions:

Vestibular System

The sensory system located in the inner ear that contributes to balance and spatial orientation.

Kinesthetic System

The sensory system that accounts for perception of the body's movements and position through receptors in the muscles, tendons, and joints.

Door-In-The-Face Technique

A persuasion method where a large, unattainable request is made first with the expectation of getting a person to agree to a much smaller request.

All-Expense-Paid

A type of arrangement or offer where all costs associated with the activity or service are covered, requiring no additional payment from the participant.