Which of the Following Is a Strong Reason to Believe

question 46

Multiple Choice

Which of the following is a strong reason to believe that IT is essential to manage nonprofit businesses?

• A) Some of the nonprofit organizations engage in sales and marketing.
• B) Operational requirements for nonprofits are similar to for-profit businesses.
• C) Most nonprofit organizations have a concealed profit motive.
• D) Many nonprofit organizations are supported and funded by for-profit businesses.

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Definitions:

Marketing Analytics

The practice of using data analysis tools and metrics to measure, manage, and analyze marketing performance and improve effectiveness.

AMA's Code

The American Marketing Association's guidelines for ethical behavior and practice in the marketing profession.

Ethical Value

The importance placed on moral behaviors and actions that are considered right and good in a societal or individual context.

Distribution Decisions

Choices made regarding the channels and processes used to deliver a product from the manufacturer to the end consumer.